亚马逊关店和移除销售权限的案例实在是太多，不同卖家的实际情况也不尽相同，这里就分享几个典型情况的申诉成功模板。
为避免大家申诉模版雷同导致关联，这里只分析思路，具体的申诉邮件，需要各位根据店铺的实际情况和审核原因进行编写。
1，侵权申诉模板
Dear Amazon,
Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our following information.
Our selling privileges has been removed by Amazon on March,14th,2017. Amazon removed our selling privileges because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some rights holders.
First,we apologize...
Second,...
Third,as for the violated brands XXXX and violated ASINs: XXXXXX...
1.Why Amazon removed our selling privileges
1.1 Amazon thinks those products are related to brand intellectual property violation...
1.2 Everyone should respect other rights holders’ legal interests...
2.How we solve the problem and prevent the mistakes happen again
...
2.1 ...
2.2 ...
2.3 ...
2.4 ...
2.5 ...
2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We promise we correct our mistakes. Please trust us and give us a chance.
3.Additional information we let Amazon know
We are a new company.
1)...
2)...
3)...
4)...
We have supplied the essential materials ...
Best Regards
XXX(店铺名)
2，ODR过高，导致自发货权限被取消及移除销售权限的申诉模板
Dear Amazon Team,
Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later.
1,Why our account is locked
...
...
...
2,How to correct the problem
2.1...
2.2,We will make a better inventory management to avoid the occurrence of any short supply.
2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent.
2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.
2.5,We will ...
3,How to avoid this problem in the future
3.1,...
3.2,...
3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...
3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...
3.5,As a new seller who lacks selling experience on Amazon, we will ...
3.6,We will spend much time on inventory management,...
3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will...
3.8,We are ...
4,About our currency metrics
As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...
5,Our information:
Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day.
Best Regards
XXX(店铺名)
3，Generic侵权申诉.
至于Generic侵权这个梗，咱们先看看亚马逊官方对于Generic的相关解释：
Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer.
需要注意的是：不要在Brand和Manufacturer那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在Brand那里填写Generic，这是亚马逊的官方规定。另外，Generic这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。
好了，那就见招拆招，被亚马逊判为Generic侵权了到底如何申诉呢：
1，向亚马逊说明自己Brand那里填写Generic是按照亚马逊要求来的，自己并没有违规也没有侵权。
2，按照亚马逊要求，提供相关的发票和资料，要什么提供什么。
3，再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。
注：关于Generic侵权申诉，有大卖朋友说不应该这么玩，会玩坏新卖家的，就这个问题更新一下答案。（更新于：2017-3-17）
manufacturer：不可以填写店铺名，明确规定的。
brand：如果填写generic会审核，尽量上带品牌的listing，不建议generic的产品。
400-6929-020
